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Our Story

We believe
clothing
is personal

It touches your skin every single day. So why would you make it from petroleum? Princess Strawberry was founded on one principle: if it wouldn't grow in a garden, it doesn't go in our clothes.

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Our Philosophy

The honest truth about what you're wearing

Most "natural" brands are lying to you. They'll put 5% linen in a 95% polyester dress and call it a linen dress. They'll add a touch of cotton to a synthetic blend and market it as natural. We were tired of it.

"If it wouldn't grow in a garden, it doesn't go in our clothes."

Every garment we make is 100% natural fiber — verified at the source, no exceptions. Our linen is Belgian. Our cotton is GOTS-certified organic. Our silk comes from mulberry silkworms. Our modal is TENCEL — closed-loop processed from beechwood pulp.

Natural fibers breathe. They regulate your temperature. They don't shed microplastics into your washing water and into the ocean. They decompose when their life is over. They have been clothing humans for thousands of years for good reason.

We're not asking you to sacrifice style. We're asking you to demand more from what you wear.

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What We Use

Five materials. That's it.

🌾
Linen
Flax Plant

Belgian and French flax linen. Stonewashed for softness, stronger than cotton, gets better with every wash.

☁️
Cotton
GOTS Organic & Pima

GOTS-certified organic and long-staple Pima cotton. No pesticide residue. Breathable, washable, endlessly wearable.

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Silk
Mulberry Silk, Grade 6A

Grade 6A mulberry silk — the finest available. Naturally temperature-regulating and hypoallergenic.

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Modal
TENCEL™ Beechwood

Closed-loop TENCEL from sustainably sourced beechwood. Softer than cotton, more breathable than synthetic jersey.

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Raw Silk
Unprocessed Silk

Textured, matte, earthy — retains natural slub for a relaxed, organic feel that softens over time.

Nothing Else

No polyester, nylon, elastane, acrylic, spandex, rayon, or plastic of any kind.